If you want to change the narrative, start by changing your mind set.
Our aim is to bring awareness to afro people of the importance of Collective Performance by investing in projects focussed on the development of community engagement and participation within the Afro community - for the community.
Our thematic APEX packages aim to work in partnership with and not limited to: the hospitality industry, tourism, event organisers and community organisations more info....
The Afro People Experience Card (APEX CARD) is an experience card that offers discounts to all of its users in businesses such as hospitality, customer service, and tourism. All of which focusses on people of African descent. We aim to bring awareness to the various Afro communities,
the importance of Collective Performance. If we work together we become bigger, better and stronger. With the Afro community’s joint effort of working together by investing in our own jobs, such as our own law firms, local authorities, schools, etc. with this foundation, other communities would think twice before committing any injustice against us. APEX also gives back by investing its profits into projects within the Afro
Community - for the community. Examples of this can be found on the website;
We'd like to work alongside businesses and organisations in and outside Africa in the effort to bring SOCIAL JUSTICE to our Afro communities. This is only achievable by going from individual performance to COLLECTIVE PERFORMANCE, working together by investing in ourselves. Through our unity we can only become stronger and better equiped to fend off any injustice towards afro people.

What do we mean by COLLECTIVE PERFORMANCE
One of the things that can be triggered with afro people, is the defence mode - the feeling of having to do twice as much as other people to be accepted and to prove your knowledge and intelligence. Or to not show signs of weakness, this can lead to the formation of gangs and also lead to attention on individual performance resulting in the development of selfishness and an egocentric attitude, lacking collective performance, which all contributes to social issues. This can also trigger the feeling of rejection - The lack of opportunities, the negative connotations linked to being of African heritage. We can respond to this with business ideas focussed on afro community development projects aimed to change afro people's mind set from Individual performance to collective performance.
We have lost many lives in our Afro Communities, we have felt and are still feeling many racial injustices, it may look as though we haven't moved forward to bring about our so desired social justice. But yes, we have been gathering in conference rooms and connecting with afro people in the diaspora community groups to understand what can be done in a diplomatic way. We can work together with other communities to ensure that racial injustices will be eradicated and the scars from the many years of slavery and suppression can be left behind. Together we can build our nations after COVID-19 and start rebuilding a broken afro global community.

DEFINING OUR IDENTITY
The APEX Team believe an individual identity should be described through where he is from, and not through the colour of his skin. We are Afro Communities and not Black Communities, in order to change the narrative we need to BECOME THE NARRATIVE be an African/African descent and not a black person.
For APEX, Afro People Lives Matters = Afro Portuguese , Afro French,
Afro Caribbean, Afro American, Afro Spanish and all Afro Descendants.
These lives matter.
What do we mean by "CHANGE THE NARRATIVE"?
Due to the many years of suppression and oppression has left the Afro Communities without social structures and the process from slavery to emancipation left afro Communities without tools to build those social structure needed to get the communities up and running. This has a big effect within the afro communities globally. The impact of these matters have an effect on the following community behaviours:
Afro parents have been educating their kids to protect themselves against a world that is not prepared to host an individual that does not fit the following criteria:
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The right skin completion
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The right Hair
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The right image
The result is, these Afro youths have been in defence mode which has a negative impact on the Afro Communities social image, where crime and gangs are constantly associated with Afro communities globally. The desire to do better can results in thinking life is a competition and anyone is a potential competitor, with this resulting in Afro People demonstrating great social tools in individual performance and lacking on collective performance.
APEX CARD was created by an Afro descendant, Social Scientist, APSC CEO and APEX Card CEO Osvaldo Gomes. Osvaldo has been in many Afro Communities in three continents (Europe, America and Africa). He has been passionate about the challenges of understanding "What social factors have been preventing the Afro Communities Globally to have a fair treatment among other communities?" After many experiences with Afro People he strongly believes that they seem to have the same behaviour in all of the continents and countries he's lived in and visited.
APEX CARD have a team of well qualified professionals dedicated in the delivery of a Discount Card with Afro People Experiences. This is for anyone in the community, business organisations, the council or any government body who wants to support and help build community bridges.

